Social Media Strategy for a Health Insurance Company
I assisted a Group Health Insurance company in developing a brand voice and social media identity from the ground up to boost brand awareness and drive more traffic to their website.
To accomplish this, I carefully selected and created content and images that featured memes and blogs, all accompanied by friendly and trustworthy language. This approach has been effective on different platforms, increasing brand awareness and website traffic.
I am happy with the results and proud of my role in establishing and maintaining the company's online presence.
Engaging the Audience with Instagram Stories
I aimed to engage both employers and employees by highlighting the ease and benefits of obtaining group health insurance with the company. I used interactive features like polls, Q&A stickers, and swipe-up links to drive engagement and provide valuable information.
The content focused on simplifying the health insurance process, showcasing testimonials from satisfied clients, and promoting a direct, hassle-free approach. By creating a mix of educational and interactive content, I built brand trust and encouraged more businesses to explore the company’s services.
